When CO caucus attendance collapsed, one county weathered the storm
Case Study: Digital Advertising for Event Attendance
Using precisely targeted digital advertising the Gunnison County GOP was able to double caucus registration. Gunnison county ultimately had the fifth-highest caucus turnout of any county in Colorado. Their caucus turnout rate was more than twice the statewide average. All this while Colorado as a whole saw an 80% drop in caucus attendance.
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