Case Study: Digital Advertising for Event Attendance
Republican caucus attendance in Colorado plunged 80% between 2016 and 2020. For many, attending caucus is their first step toward political involvement. This means a drop in caucus attendance could cripple a county’s volunteer recruitment. Luckily, the Gunnison county Republican Party took proactive steps to protect caucus turnout.
To promote caucus attendance, the Gunnison GOP hired Constellation. Gunnison is a small county and the party had limited resources. But we were still able to design a sophisticated digital advertising campaign. Using precisely targeted digital advertising we were able to double Gunnison’s caucus registration. Gunnison county ultimately had the fifth-highest caucus turnout of any county in Colorado. Their caucus turnout rate was more than twice the statewide average.
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