Expand Caucus Attendance with Digital Advertising
The single largest event that county parties organize each cycle is the precinct caucuses. The recent high-water mark for caucus attendance was in 2012 when about 75,000 Republicans across Colorado attended their precinct caucus. Even with attendance down, the caucuses remain the best opportunity for county parties to recruit new volunteers and to grow their e-mail list to improve online fundraising.
Fundraising
E-mails are the cornerstone of digital fundraising which makes them the most sought after commodity in politics today. A single e-mail address is worth $2-$8 to an organized political operation. Caucus provides a great opportunity to gather e-mail addresses because you can compel attendees to give their e-mail address for pre-registration or attendance. And once you have their e-mail list you can begin to foster a long-term relationship that can ultimately turn into contributions.
But for all of this to work, you first need to convince people to attend their caucus. Using extremely targeted digital advertising you can drive increased caucus attendance without breaking the bank.
Volunteer Recruitment
Over the course of several cycles as a Field Director I learned the greatest asset to a volunteer effort is the caucus attendance list. Often the most valuable and engaged volunteers are those who are getting involved for the first time. And most people’s involvement begins with attending their caucus for the first time.
Make it easy for them.
Targeted digital advertising can easily grab the interest of those just on the cusp of attending for the first time and make it easy for them to learn when and where their caucus is.
Cost
Unlike most digital firms our fees are capped to ensure that your money goes toward advertising, not consultation. We can set up your digital campaign for the lesser of $225/hr or 15% of your total ad spend. More details as well as our other offerings can be found in our product booklet.
To find out more you can reach out via email or phone:
Ben@ConstellationPolitical.com
(303) 907-5467
