Digital advertising remains a viable, and effective, alternative. Digital ads are unobtrusive and don’t feel insensitive in the current climate. Digital ads are just as targeted as emails, phone calls, or text messages. And, most important, digital ads can keep your name in front of voters.
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Using precisely targeted digital advertising the Gunnison County GOP was able to double caucus registration. Gunnison county ultimately had the fifth-highest caucus turnout of any county in Colorado. Their caucus turnout rate was more than twice the statewide average. All this while Colorado as a whole saw an 80% drop in caucus attendance.
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The February Colorado voter registration numbers had Republican registration up by 2,638 on the month. The Republican-Democrat registration gap widened by 6,703 to now leave Republicans at a 79,272 registration disadvantage to Democrats.
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